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Fort Worth South Inc.

Fort Worth South Inc. Category Print Date December 2014 Client Fort Worth South Inc. The Near...

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Fort Worth South Inc. Near Southside Cover
Fort Worth South Inc. — Near Southside Guide

Fort Worth South Inc.

Category Print
Date December 2014
Client Fort Worth South Inc.

The Near Southside of Fort Worth has experienced a renaissance within the last decade. The historic Near Southside has grown to include numerous bars, restaurants, art galleries, and retail shops. With over 100 small businesses being established in the neighborhood (and still expanding), a guide was needed to bring in new and out-of-town visitors who would otherwise stay within downtown Fort Worth or the city’s Cultural District.

Challenge

Design a powerful marketing tool aimed to draw new visitors and reintroduce local residents to an area once blighted with economic decline. Showing people that the Near Southside is a happening neighborhood full of life and activity.

Solution

Joey created a travel friendly sized printed guide with a cover nostalgic of the early period. To emphasize the strong feeling of a close-knit neighborhood, Near Southside residents and business owners are highlighted and celebrated throughout the guide. Joey digitally illustrated the cover and designed the layout of the interior pages covering all 100+ Near Southside businesses.

Fort Worth South Inc. Interior Page
Fort Worth South Inc. Neighborhood People
Fort Worth South Inc. — Joey Luong Vector Neighborhood