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Urban Onion Concept Study

Urban Onion Concept Study Category Collateral + Packaging, Identity Date 2014 For The Art Institute of...

Details

Urban Onion Concept Study
Urban Onion — Identity

Urban Onion Concept Study

Category Collateral + Packaging, Identity
Date 2014
For The Art Institute of Dallas

The Urban Onion is a restaurant concept with plans to be located in large populated U.S. cities. Quality meats, vegetables, herbs and of course, onions are served to guests with a modern flair in a casual setting. Aiming to become a successful restaurant franchise, Urban Onion has ambitious plans to go after adventurous foodies in urban areas like New York, San Francisco, Chicago and Los Angeles.

Challenge

Bringing a new restaurant concept into a reality. Create a strong and sophisticated brand to large populated cities throughout the United States.

Solution

Spotlighting Urban Onion’s fresh approach in their ingredients, Joey paid homage to the form of the onion itself drawing attention to the organic contour lines of the vegetable.

Urban Onion — Concept Rendering
Urban Onion — Concept Rendering