Urban Onion Concept Study
Urban Onion Concept Study Category Collateral + Packaging, Identity Date 2014 For The Art Institute of...
Category Collateral + Packaging, Identity
For The Art Institute of Dallas
The Urban Onion is a restaurant concept with plans to be located in large populated U.S. cities. Quality meats, vegetables, herbs and of course, onions are served to guests with a modern flair in a casual setting. Aiming to become a successful restaurant franchise, Urban Onion has ambitious plans to go after adventurous foodies in urban areas like New York, San Francisco, Chicago and Los Angeles.
Bringing a new restaurant concept into a reality. Create a strong and sophisticated brand to large populated cities throughout the United States.
Spotlighting Urban Onion’s fresh approach in their ingredients, Joey paid homage to the form of the onion itself drawing attention to the organic contour lines of the vegetable.